Intro
In this episode of “Stuff You Should Know,” the hosts delve into the fascinating world of blue highway signs in the US. These signs play a crucial role in guiding drivers to gas stations, restaurants, and lodging. Discover the standardized design, the advertising aspect, and the history behind these iconic signs.
Main Takeaways
Standardized Design and Size
- Blue highway exit signs in the US are standardized and display specific brand logos for gas, food, and lodging.
- The signs are larger than expected, averaging 19 feet wide and 10 feet tall.
- The signs need to be visible at high speeds for drivers to make quick decisions.
- The logos are displayed within a certain size rectangle on a larger rectangle.
Advertising and Business Prioritization
- Road signs are a form of advertising, and companies pay a lot of money to be placed on them.
- Trailblazer signs prioritize certain businesses, such as gas stations and hotels, over others like movie theaters and churches.
- Businesses closer to the highway are given priority for Trailblazer signs.
- Some states allow tourist attractions like wineries and museums to be advertised on Trailblazer signs.
- To advertise on Trailblazer signs, businesses need to have public restrooms, drinking water, and be open during regular business hours.
- Being open 24/7 can increase a business’s chances of being prioritized for a sign.
- The cost of advertising on Trailblazer signs varies by state, but it can be a significant marketing investment for small businesses.
History and Alternatives
- Trailblazer signs were created as a compromise to limit billboards, which were becoming too prevalent on highways.
- Some states, like Vermont, Maine, Hawaii, and Alaska, have outlawed billboards altogether.
- Logo signs on highways appear in a specific order: camping, lodging, food, then gas.
Interesting Tidbits
- Tom Cochran, a Canadian singer who sang “Life is a Highway,” is a national treasure.
- Rush is a great band with a good story of no backstabbing or bad drug use.
- Iowa has not raised their rates on road signs since 1996.
- Trailblazer signs are rare and are found at the corner where you turn right.
- The Whistleblowers podcast discusses the importance of speaking out against corruption and unethical behavior.
- The Leverand Cox Show features interviews with influential guests discussing important topics.
- Short Stuff praises Roman Mars.
- Short Stuff is a production of I Heart Radio.
- For more podcasts, visit the I Heart Radio app or Apple podcasts.
Summary
The Standardized Design and Advertising Aspect of Blue Highway Signs
Blue highway exit signs in the US serve as standardized guides for drivers, displaying brand logos for gas, food, and lodging. These signs are larger than expected, ensuring visibility at high speeds. The logos are strategically placed within a specific size rectangle on a larger rectangle, creating a uniform design. Companies pay significant amounts to advertise on these signs, with Trailblazer signs prioritizing certain businesses over others based on proximity to the highway and specific requirements like public restrooms and regular business hours.
The History and Alternatives to Blue Highway Signs
Trailblazer signs were introduced as a compromise to limit the prevalence of billboards on highways. Some states, such as Vermont, Maine, Hawaii, and Alaska, have gone a step further and outlawed billboards altogether. Logo signs on highways follow a specific order, guiding drivers to camping, lodging, food, and gas. These signs play a crucial role in directing travelers to essential amenities and attractions.
Conclusion
Blue highway signs are not only functional but also a form of advertising that businesses invest in to attract customers. The standardized design ensures visibility and quick decision-making for drivers. Understanding the history and purpose of these signs adds a new layer of appreciation for the intricate road systems we rely on. So, next time you’re on a road trip, keep an eye out for those iconic blue signs guiding you to your next pit stop.
