My First Million – Connor & Breanna Price: The Viral Formula to Make Millions on Spotify

Intro

In this episode of the “My First Million” podcast, Connor and Breanna Price share their viral formula for making millions on Spotify. They discuss their success on TikTok, the power of marketing ideas that go viral, and how owning your own music can lead to significant revenue in the streaming industry.

Main Takeaways

The Viral Formula for Success on Spotify

• A million streams on Spotify averages around $4,000 USD
• Owning your songs can lead to a lot of money in streaming
• Connor and Breanna Price have figured out how to do music on TikTok like nobody else
• Breanna Price is responsible for the marketing ideas that have gone viral
• Opening skits are a better way to grab people’s attention on TikTok than just playing a song
• Connor’s background in acting helped with creating the skits
• The idea to market Connor’s music on TikTok came about during the COVID-19 pandemic when production shut down
• Creating a series, such as the “Spin the Globe” series, was a turning point for success
• The series helped an independent Zambian artist go from less than 1,000 monthly listeners to over a million
• The strong hook of the series – spinning the globe and collaborating with artists from lesser-known countries – keeps viewers engaged and interested

The Power of Content Creation and Branding

• Creating content involves constantly introducing new elements to maintain interest
• Building a brand as the “people’s champion” can be achieved through free shows in parks
• Focusing on creating content can be more beneficial than filling venues
• TikTok can be a valuable tool for artists to gain exposure and create a movement
• Examples of successful artists who have extended their brand beyond music include Weird Al Yankovic and Lil Dicky
• Polished music videos are used to collaborate with other artists’ teams
• Connor’s skits involve three distinct characters that add meaning to his songs
• The dream is to create a show called “The Studio” where the characters can be extended and guests like Idris Elba and Courtney Cox can act alongside them
• Another dream is to pitch a show called “Spin the Globe” where the creator travels to different countries, meets artists, and explores their music scene
• Successful artists extend their brand beyond music

Revenue Streams and Business Strategies

• Streaming is the speaker’s team’s number one revenue stream, followed by YouTube money
• There are seven streams of revenue: publishing, merch, live shows, syncs, brand deals, streaming royalties, and performance rights
• Repurposing popular TikToks on YouTube shorts helped the speaker gain 800,000 subscribers in one month
• YouTube is more creator-friendly than TikTok when it comes to promoting songs and streaming links
• Touring is not the most profitable for all artists, it depends on their level of success
• Independent artists can make millions without signing with a major label
• The duo has had interactions with celebrities and heroes, including Russ, who has been a North Star for the duo in terms of independent success
• The future looks bright for Home Studio

Summary

The Viral Formula for Success on Spotify

Connor and Breanna Price have found immense success on Spotify by leveraging the power of TikTok and viral marketing ideas. By creating opening skits that grab people’s attention, they are able to promote their music effectively. The idea to market Connor’s music on TikTok came about during the COVID-19 pandemic when production shut down, and it has since led to over 8 million monthly listeners on Spotify. Their “Spin the Globe” series, where they collaborate with artists from around the world, has been a turning point for their success, helping independent artists gain millions of listeners. The strong hook of the series keeps viewers engaged and interested, leading to millions of streams on platforms like TikTok and Spotify.

The Power of Content Creation and Branding

Connor and Breanna Price emphasize the importance of constantly creating new and engaging content to maintain interest and build a brand. They have successfully extended their brand beyond music, using polished music videos and skits to collaborate with other artists’ teams. Their dream is to create shows like “The Studio” and “Spin the Globe” where they can further develop their characters and collaborate with renowned actors. They draw inspiration from successful artists like Weird Al Yankovic and Lil Dicky, who have built unique and relatable brands. By focusing on content creation and branding, Connor and Breanna have been able to create a unique identity and gain a dedicated fanbase.

Revenue Streams and Business Strategies

Streaming is the primary revenue stream for Connor and Breanna Price, followed by YouTube earnings. They have diversified their revenue streams through publishing, merch, live shows, syncs, brand deals, streaming royalties, and performance rights. They have found success in repurposing popular TikToks on YouTube shorts, which has significantly increased their subscriber count. While touring may not always be the most profitable for all artists, Connor and Breanna have been able to make a good living as independent artists. They have had interactions with celebrities and heroes who have inspired their journey, and they believe the future looks bright for their business, Home Studio.

Conclusion

Connor and Breanna Price have cracked the viral formula for making millions on Spotify. Through their innovative use of TikTok, engaging content creation, and strategic branding, they have been able to build a successful music career as independent artists. Their “Spin the Globe” series and unique skits have garnered millions of views and streams, propelling their music to new heights. With multiple revenue streams and a strong fanbase, the future looks promising for Connor and Breanna as they continue to make waves in the music industry.