The Ben Shapiro Show – The Fight For Our Kids l Jeremy Boreing

Intro

In this episode of “The Ben Shapiro Show,” Ben Shapiro discusses the fight for children’s entertainment and the launch of The Daily Wire’s kids’ entertainment company, Bentke. Shapiro is joined by Jeremy Boreing, the co-founder of The Daily Wire and the CEO of Bentke, to discuss the initiative and the importance of providing children with content free from political agendas.

Main Takeaways

The Fight Against Radical Messaging in Kids’ Content

• The Daily Wire launched a kids entertainment initiative with a $100 million commitment after seeing what was happening with Disney’s content.
• Disney has been incorporating queerness and radical messaging into their kids’ content, including racial division and anti-American sentiment.
• Disney is also known for pushing the woke left’s agenda, including anti-racism indoctrination and promoting abortion.
• The goal of Bentke is to protect kids from being used by agendas and give them a proper childhood with a sense of wonder and adventure.

The Birth of Bentke

• The Daily Wire’s kids entertainment company, Bentke, is dedicated to creating timeless stories that transport kids to a world of adventure, imagination, and joy.
• The initiative was originally called DW Kids, but later changed to Benke.
• Benke is a key that Jeremy has worn around his neck for 28 years, symbolizing an important period in his life.
• The founders committed $10 million over the next three years to invest in kids’ content.

The Importance of Kids’ Entertainment

• Daily Wire Kids (DWK) was originally created in response to Disney’s inclusion of political agendas in their children’s programming.
• The goal of DWK is to provide children with a proper childhood filled with wonder and adventure, free from political agendas.
• The name DWK became problematic due to the Daily Wire’s political connotations, leading to a rebranding as Binky.
• Binky aims to provide entertaining, beautiful, and heartfelt content that children can trust and enjoy.

The Content Offerings of Bentke

• Binky launched with four original shows and a fifth that is exclusive, providing a robust offering for parents seeking value for their money.
• Mabel McLeigh is a transcendent piece of content that is good in an intrinsic sense, teaching kids imagination, heart, discernment, and values.
• Chip Chilla exposes kids to American and Western mythology, promoting cultural literacy.
• The Fit Go is a live-action show hosted by kids that teaches exercise and good habits.
• Gus Plus Us is a show with humans and puppets that promotes exploration, heart, and joy.

The Challenges and Vision of Bentke

• Building a children’s entertainment company requires a massive investment and different sets of skills.
• The decision to launch into kids’ content was sparked by leaked tapes from Disney and a suggestion from one of the founders.
• The creators want to make timeless content that stands the test of time and hope that their legacy will be creating content that kids love, not just content that their parents make them watch.

Summary

The Fight Against Radical Messaging in Kids’ Content

The Daily Wire launched Bentke, a kids entertainment initiative, in response to Disney’s incorporation of queerness and radical messaging into their kids’ content. Bentke aims to protect kids from political agendas and provide them with a proper childhood filled with wonder and adventure.

The Birth of Bentke

Bentke, formerly known as DW Kids, was launched with a $100 million commitment from The Daily Wire. The name “Benke” comes from a key that Jeremy Boreing has worn around his neck for 28 years. The founders of Bentke committed $10 million over the next three years to invest in kids’ content.

The Importance of Kids’ Entertainment

The creation of Bentke was driven by the goal of providing children with content free from political agendas. The rebranding from DW Kids to Binky was necessary to avoid the political connotations associated with The Daily Wire. Binky aims to provide entertaining, beautiful, and heartfelt content that children can trust and enjoy.

The Content Offerings of Bentke

Bentke launched with four original shows and a fifth exclusive show. Mabel McLeigh teaches kids imagination, heart, discernment, and values. Chip Chilla exposes kids to American and Western mythology, promoting cultural literacy. The Fit Go is a live-action show hosted by kids that teaches exercise and good habits. Gus Plus Us is a show with humans and puppets that promotes exploration, heart, and joy.

The Challenges and Vision of Bentke

Building a children’s entertainment company requires a significant investment and a different skill set. The decision to launch into kids’ content was sparked by leaked tapes from Disney and a suggestion from one of the founders. The creators of Bentke aim to make timeless content that stands the test of time and resonates with kids, creating a positive impact on their lives.

Conclusion

Bentke, the kids entertainment company launched by The Daily Wire, aims to provide children with content free from political agendas and filled with wonder and adventure. With a commitment of $100 million and a range of original shows, Bentke is poised to make a significant impact in the world of kids’ entertainment.