In this episode of “The Daily Stoic” podcast, former director of marketing at American Apparel, Ryan Holiday, reflects on his experiences and the rise and fall of the company. He is joined by guest Kate Flannery, who has written a memoir about her time at American Apparel. They discuss the allure of cult-like environments, the impact of the company’s founder, Dov Charney, and the challenges faced by employees. The episode offers insights into the dynamics of American Apparel and the personal experiences of those involved.
Ryan Holiday reflects on his role at American Apparel, a company that was once the fastest-growing fashion company in the world. Founded by Dov Charney, American Apparel made hundreds of millions of dollars in sales and produced garments in downtown Los Angeles. Charney saw potential in Holiday, but his controversial and complex personality had an impact on the company. American Apparel’s appeal was grounded in reality, with a real building producing millions of garments and generating substantial revenue. The company’s business model demonstrated the feasibility and necessity of bringing back factory jobs to the United States. However, negative press and controversy surrounding the company affected the workplace and the perception of the brand.
Kate Flannery, the guest on the podcast, shares her experiences of being in a cult-like environment at American Apparel. The allure of cults lies in their promises of a potentially better future and ephemeral spiritual promises. American Apparel had a cult-ish environment, offering a sense of place, purpose, and identity. Joining the company at a young age can lead to a false sense of maturity and knowledge. The dynamics of being in a cult or cult-ish environment can be appealing, but also isolating and potentially damaging. Employees may feel a sense of rebellion and subversion while working for a company with a controversial reputation.
Kate Flannery reflects on her decision to join American Apparel and the cultural landscape at the time. Working for American Apparel was seen as a step in her feminist evolution, embracing sexuality and autonomy. However, she acknowledges the toxic aspects of American Apparel’s approach to sex positivity. Employees may feel conflicted about their involvement in a controversial company and the impact of their work. Leaving a toxic work environment can be challenging, and changing one’s mind is not always easy. Flannery shares her personal struggles and the importance of separating one’s identity from their job.
The episode provides a deep dive into the rise and fall of American Apparel, exploring the dynamics of cult-like environments and the challenges faced by employees. Ryan Holiday and Kate Flannery reflect on their personal experiences and the impact of their involvement with the controversial company. The episode offers valuable insights into the complexities of workplace dynamics and the importance of personal growth and self-reflection.