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Founders / #327 Ted Turner | Founders

#327 Ted Turner | Founders

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Intro

In this episode of the “Founders” podcast, the host summarizes the main lessons learned from years of studying history’s greatest founders. The episode also introduces Founders Notes, a valuable notebook for founders that provides access to over 20,000 highlights and notes on books. The speaker emphasizes the importance of referencing the thoughts and ideas of successful founders to apply them to one’s own company.

Main Takeaways

Lessons from Founders Notes

  • Founders Notes is a product that allows founders to access over 20,000 highlights and notes on books that the speaker has read for the podcast.
  • It provides a complete list of all the different ways that history’s greatest founders have thought about a subject.
  • Founders already running successful companies will get the most value out of Founders Notes as it allows them to reference the thoughts and ideas of history’s greatest founders and apply them to their company.
  • Founders Notes is currently priced at 50% of what it will be and will double in price as more features are added.

Ted Turner’s Journey as a Founder

  • Ted Turner inherited his father’s company at 24 years old, worth $15 million at the time.
  • He sold the company to Time Warner for $8 billion and his stock went up to $10 billion after a merger with AOL.
  • He lost $8 billion over the next 30 months, setting a record for losing that much money so quickly.
  • Ted Turner’s father sent him to Christian military academies to teach self-discipline and work ethic.
  • Ted Turner had a complicated relationship with his father, who was controlling and a dictator.
  • At 21, Ted stood up to his father and asked for more personal space, which was a turning point in their relationship.
  • Ted’s father committed suicide when Ted was 24, leaving him to take over the family business and deal with a difficult deal he had signed.
  • Ted Turner refused to back down when threatened by Bob Nagel and instead found a mistake in their agreement.
  • Ted’s fighting spirit and refusal to back down were evident even in his early years, and he would go on to take on giant conglomerates and be involved in multiple lawsuits.

Ted Turner’s Strategies for Success

  • Ted Turner always set his goals high so he always had something ahead of him.
  • He acquired a profitable billboard company in Chattanooga, Tennessee, with no money down by convincing the seller to finance 75% of the purchase price over seven years at a high interest rate and getting a bank to lend him the rest of the money in return for equity in the Chattanooga company.
  • He buys radio stations in the same market where he already has billboards, benefiting from an efficiency in sales and promotion.
  • Turner applies the same idea to local TV stations before getting into satellite and cable TV.
  • Turner believed in the power of television and built a media company around it.
  • He struck long-term deals with studios like MGM, Warner Brothers, Paramount, and MCA to secure great pricing.
  • Turner bought the Atlanta Braves baseball team after realizing that local sports was a huge draw for viewers.
  • Turner expanded his audience from thousands to millions by creating the concept of a super station with TBS.
  • He launched CNN, the world’s first 24-hour news station, after observing the success of 24-hour movie and sports networks.

Summary

Lessons from Founders Notes

Founders Notes is a valuable notebook for founders, providing access to over 20,000 highlights and notes on books. It allows founders to reference the thoughts and ideas of history’s greatest founders and apply them to their own companies. The product is currently priced at 50% of its future price and will double as more features are added.

Ted Turner’s Journey as a Founder

Ted Turner inherited his father’s company at a young age and went on to build a media empire. He faced challenges in his personal life and business, including a complicated relationship with his father and financial losses. However, his fighting spirit and refusal to back down propelled him to success. He utilized strategic acquisitions and partnerships to expand his business and believed in the power of television as a distribution channel.

Ted Turner’s Strategies for Success

Ted Turner set high goals for himself and was willing to take calculated risks. He acquired companies with creative financing strategies, such as convincing sellers to finance a significant portion of the purchase price. He leveraged his existing assets, such as billboards and radio stations, to maximize sales and promotion. Turner believed in the potential of television and secured favorable deals with major studios. He also recognized the value of local sports and launched CNN, revolutionizing the news industry.

Conclusion

Ted Turner’s journey as a founder is filled with valuable lessons for aspiring entrepreneurs. Founders Notes provides a valuable resource for founders to learn from history’s greatest founders. By setting high goals, taking calculated risks, and leveraging existing assets, founders can navigate the challenges of building successful companies.

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