In this episode of the “My First Million” podcast, Connor and Breanna Price share their viral formula for making millions on Spotify. They discuss their success on TikTok, the power of marketing ideas that go viral, and how owning your own music can lead to significant revenue in the streaming industry.
Connor and Breanna Price have found immense success on Spotify by leveraging the power of TikTok and viral marketing ideas. By creating opening skits that grab people’s attention, they are able to promote their music effectively. The idea to market Connor’s music on TikTok came about during the COVID-19 pandemic when production shut down, and it has since led to over 8 million monthly listeners on Spotify. Their “Spin the Globe” series, where they collaborate with artists from around the world, has been a turning point for their success, helping independent artists gain millions of listeners. The strong hook of the series keeps viewers engaged and interested, leading to millions of streams on platforms like TikTok and Spotify.
Connor and Breanna Price emphasize the importance of constantly creating new and engaging content to maintain interest and build a brand. They have successfully extended their brand beyond music, using polished music videos and skits to collaborate with other artists’ teams. Their dream is to create shows like “The Studio” and “Spin the Globe” where they can further develop their characters and collaborate with renowned actors. They draw inspiration from successful artists like Weird Al Yankovic and Lil Dicky, who have built unique and relatable brands. By focusing on content creation and branding, Connor and Breanna have been able to create a unique identity and gain a dedicated fanbase.
Streaming is the primary revenue stream for Connor and Breanna Price, followed by YouTube earnings. They have diversified their revenue streams through publishing, merch, live shows, syncs, brand deals, streaming royalties, and performance rights. They have found success in repurposing popular TikToks on YouTube shorts, which has significantly increased their subscriber count. While touring may not always be the most profitable for all artists, Connor and Breanna have been able to make a good living as independent artists. They have had interactions with celebrities and heroes who have inspired their journey, and they believe the future looks bright for their business, Home Studio.
Connor and Breanna Price have cracked the viral formula for making millions on Spotify. Through their innovative use of TikTok, engaging content creation, and strategic branding, they have been able to build a successful music career as independent artists. Their “Spin the Globe” series and unique skits have garnered millions of views and streams, propelling their music to new heights. With multiple revenue streams and a strong fanbase, the future looks promising for Connor and Breanna as they continue to make waves in the music industry.