My First Million – Meet The Man Behind Conor McGregor’s +$650M Empire

Intro

In this episode of the “My First Million” podcast, Sean and Sam interview Auditor, the man behind Conor McGregor’s +$650M empire. They delve into the success of Paradigm Sports, McGregor’s business ventures, and the future of combat sports. Auditor shares insights on talent management, the Mayweather-McGregor fight, and the potential for crossover fights with celebrities like Elon Musk and Mark Zuckerberg. Get ready for an engaging discussion on entrepreneurship, branding, and the ever-evolving world of combat sports.

Main Takeaways

Conor McGregor’s Empire

• Conor McGregor reportedly earned around $30 million and his partner, Audie Attar, earned around $100 million from the Mayweather fight.
• Attar’s earnings are reasonable to be around $100 million assuming he didn’t take it all.
• Paradigm is a sports management entertainment platform that manages clients such as Conor McGregor, Israel Adesanya, Michael Bisping, Stephen Thompson, Michael Page, and Rico Verhoeven.
• Paradigm co-founded Proper12, which had a $600 million exit.

Paradigm Sports and Talent Management

• Paradigm was one of the early platforms that disrupted the talent management industry in mixed martial arts.
• They saw an opportunity to not only advocate for their clients, but also for the sport itself.
• They have both a talent management and venture side, creating brands and business ventures off the talent.
• Audie Attar started in talent management after getting injured playing football at UCLA.

Conor McGregor’s Rise and Business Acumen

• Attar signed Michael Bisping, the first UFC champion from the UK, as a client and friend.
• Attar discovered Conor McGregor through Facebook and pitched to be his agent before his first UFC fight.
• McGregor had a special athletic and charismatic talent, making him a once in a generation athlete.
• Conor McGregor has a natural business acumen, as seen with Proper 12 whiskey.

The Mayweather-McGregor Fight and Future of Combat Sports

• The Mayweather-McGregor fight was a huge success due to the smart business decisions made by both fighters, including generating interest through social media.
• Paradigm Sports’ successful execution of their vision with the Floyd fight set a trend for exhibitions.
• Compensation in combat sports is not fully reported, and what is reported may not be the full picture.
• Floyd Mayweather’s success in becoming his own promoter and taking the lion’s share of profits from his fights could inspire fighters in MMA to do the same.

The Future of Celebrity Boxing Matches

• Jake Paul and Logan Paul’s celebrity boxing matches are gaining interest and respect, and they have done a good job of building up interest and pulling off the events.
• There is a market for celebrity boxing matches, but there has not been a blockbuster event that anyone has been hoping for.
• There is a possibility of a fight between Conor McGregor and Jake Paul, but Conor is currently focused on Michael.
• Elon Musk and Mark Zuckerberg have expressed interest in a potential fight, with Dana White saying it would be the biggest fight ever.

Summary

Conor McGregor’s Empire

Conor McGregor’s partnership with Audie Attar resulted in massive earnings from the Mayweather fight. Paradigm Sports, the sports management entertainment platform, played a crucial role in managing McGregor and other notable fighters. The co-founding of Proper12 whiskey further added to McGregor’s empire.

Paradigm Sports and Talent Management

Paradigm Sports disrupted the talent management industry in mixed martial arts by advocating for both their clients and the sport itself. With a talent management and venture side, they create brands and business ventures off the talent they manage. Attar’s journey in talent management started after a football injury, and he signed notable fighters like Michael Bisping.

Conor McGregor’s Rise and Business Acumen

Attar discovered Conor McGregor through Facebook and recognized his special athletic and charismatic talent. McGregor’s natural business acumen was evident in the success of Proper 12 whiskey. His ability to create brands and ventures around his name showcases his entrepreneurial skills.

The Mayweather-McGregor Fight and Future of Combat Sports

The Mayweather-McGregor fight’s success was attributed to the smart business decisions made by both fighters, including leveraging social media for promotion. Paradigm Sports’ execution of their vision with the Floyd fight set a trend for exhibitions. Compensation in combat sports is often undisclosed, and fighters may explore becoming their own promoters to secure a larger share of profits.

The Future of Celebrity Boxing Matches

Celebrity boxing matches, popularized by Jake Paul and Logan Paul, have gained traction and interest. While there is a market for such events, there is still anticipation for a blockbuster fight. The possibility of a Conor McGregor vs. Jake Paul fight, and even a potential crossover fight between Elon Musk and Mark Zuckerberg, has generated excitement and speculation.

Conclusion

Auditor’s insights into Conor McGregor’s empire, Paradigm Sports’ disruptive approach to talent management, and the future of combat sports provide a fascinating glimpse into the world of entrepreneurship and branding. McGregor’s rise, business acumen, and potential for unique matchups highlight the evolving landscape of combat sports. As the industry continues to grow, fighters may seek greater control over their careers and profits, inspired by the success stories of Mayweather and McGregor. The future holds exciting possibilities for both celebrity boxing matches and the overall development of combat sports.