Office Hours: Why Don’t Companies Advertise on Explicit Sites? How to Negotiate Stock Options with an Employer, and How Scott Built a Public Speaking Career | The Prof G Pod with Scott Galloway

Intro

In this episode of “The Prof G Pod with Scott Galloway,” Scott discusses various topics including the risks and challenges associated with advertising on explicit websites, negotiating stock options with employers, and how he built a successful public speaking career. He provides insights and advice on these subjects, offering valuable information for listeners.

Main Takeaways

Advertising on Explicit Sites

• Advertisers are considering the opportunity to advertise on explicit websites, but there are risks and challenges associated with it. (00:01:00)
• Users are moving from analog to digital platforms, and there is a reluctance to be associated with explicit or controversial content. (00:02:59)
• Software platforms are unable to match the advertising effectiveness of meta and Google due to their scale, data collection, and amoral approach, leading to their dominance in the industry.
• Advertisers tend to gravitate towards major platforms like Amazon, Meta, Alphabet, and TikTok due to their unrivaled reach and ROI potential. (00:04:00 – 00:04:59)

Negotiating Stock Options

• Negotiating stock options involves knowing your value, researching industry practices, and understanding the value of the company’s shares. (00:06:00 – 00:06:59)
• When evaluating stock options, consider factors like the investment schedule, exercise price, and the company’s valuation to determine their potential value. (00:07:00 – 00:07:59)
• When exercising stock options, consider the company’s value and the exercise price to determine if it’s worth exercising the shares (00:08:00 – 00:08:59)
• Don’t hesitate to seek advice from CFOs, controllers, or friends in venture capital to understand the value of your equity and options (00:08:00 – 00:08:59)
• Negotiate for more equity and options when you have leverage, as options are a great way of saving money and can lead to wealth (00:08:00 – 00:08:59)

Building a Public Speaking Career

• Public speaking can be a lucrative career, with potential earnings of millions, especially through virtual presentations (00:11:00 – 00:11:59)
• The speaker charges $50,000 for a virtual presentation, $100,000 for in-city events, $150,000 for out-of-city events, and a quarter of a million dollars for international events (00:11:00 – 00:11:59)
• Speaking engagements can be a lucrative business, but it takes years of hard work to become successful (Start: 00:12:00, End: 00:12:59)
• Becoming a successful speaker often involves writing a book that resonates with people and doing a book tour to showcase presentation skills (Start: 00:12:00, End: 00:12:59)
• Event planners look for engaging and insightful speakers for various events, and creating content such as YouTube videos or TikToks can help develop awareness (Start: 00:13:00, End: 00:13:59)
• To break into the speaking industry, focus on creating content that would be interesting to event coordinators and showcase your entertaining and insightful abilities (Start: 00:13:00, End: 00:13:59)
• There’s no clear path to a career in speaking, but consistent effort in creating engaging content can help get noticed (Start: 00:13:00, End: 00:13:59)

Summary

Advertising on Explicit Sites

Advertisers are considering the opportunity to advertise on explicit websites, but there are risks and challenges associated with it. The shift from analog to digital platforms has made advertisers reluctant to be associated with explicit or controversial content. Software platforms like meta and Google dominate the advertising industry due to their scale, data collection capabilities, and amoral approach. As a result, advertisers tend to gravitate towards major platforms like Amazon, Meta, Alphabet, and TikTok, which offer unrivaled reach and potential return on investment.

Negotiating Stock Options

Negotiating stock options requires understanding your value, researching industry practices, and evaluating the value of the company’s shares. Factors such as the investment schedule, exercise price, and the company’s valuation should be considered when evaluating stock options. It’s important to assess the company’s value and exercise price before deciding whether to exercise the shares. Seeking advice from CFOs, controllers, or friends in venture capital can help in understanding the value of your equity and options. When you have leverage, it’s advisable to negotiate for more equity and options as they can be a valuable way to save money and potentially build wealth.

Building a Public Speaking Career

Public speaking can be a highly lucrative career, especially through virtual presentations, with potential earnings reaching millions. Scott Galloway charges varying fees for different types of speaking engagements, ranging from $50,000 for virtual presentations to a quarter of a million dollars for international events. However, building a successful speaking career requires years of hard work and dedication. Writing a book that resonates with people and embarking on a book tour can help showcase presentation skills and attract speaking opportunities. Event planners seek engaging and insightful speakers, so creating content such as YouTube videos or TikToks can help develop awareness and attract attention from coordinators. Breaking into the speaking industry may not have a clear path, but consistent effort in creating engaging content can increase the chances of getting noticed and securing speaking engagements.

Conclusion

Advertising on explicit sites poses risks and challenges for advertisers, leading them to prefer major platforms with wider reach and better ROI potential. Negotiating stock options requires research, understanding of industry practices, and evaluating the value of shares. Building a successful public speaking career involves hard work, creating engaging content, and showcasing presentation skills through books, tours, and online platforms. By considering these insights and taking appropriate actions, individuals and businesses can make informed decisions and pursue opportunities in these areas.