The Ben Shapiro Show – Facts Ep. 1: These Global Organizations Want To CONTROL You

Intro

In this episode of “The Ben Shapiro Show”, Ben Shapiro discusses how global organizations like the World Economic Forum (WEF) and the World Federation of Advertisers (WFA) are creating a framework to control narratives and punish those that deviate from their approved guidelines. He delves into the role of the Global Alliance for Responsible Media (GARM) in enforcing brand safety standards and the biases present in organizations like NewsGuard. Ben highlights the impact of these organizations on media outlets, independent content creators, and the narratives that shape our culture.

Main Takeaways

Global Organizations Enforcing Approved Narratives

• Global elites have created a framework to enforce approved narratives and punish disapproved ones.
• The WEF and WFA are two organizations involved in this framework.
• GARM, established by the WFA, was adopted by the WEF to enforce brand safety standards.

GARM and Brand Safety Standards

• GARM created the brand safety floor, which blacklists content violating their guidelines from 90% of advertising revenue.
• The guidelines are vague and subjective, allowing selective enforcement.
• NewsGuard, a trusted partner of GARM, rates news organizations based on their adherence to brand safety standards.

Biases in NewsGuard Ratings

• NewsGuard ratings exhibit bias, favoring left-leaning news organizations.
• Examples include Buzzfeed receiving a perfect score despite their reporting on the Steele dossier.
• USA Today maintained a perfect score despite scandals and misleading fact-checking.

Enforced Brand Safety Standards on Social Media

• WEF, GARM, and WFA are enforcing brand safety standards on social media platforms.
• AI technology is being used to enforce these standards at scale, affecting both major news corporations and independent content creators.
• Advertisers like Proctor and Gamble consider some media outlets brand safe while others are not.

Influence on Culture and Monetization

• Brand safety regulations inform culture and the advancement of narratives.
• Fact checkers incentivize compliance with WEF GARM narratives to determine monetizable content.
• WEF, GARM, and WFA invest billions of dollars annually in news and content that aligns with their preferred narrative.

Summary

Global Organizations and Controlled Narratives

Global elites have established a framework through organizations like the WEF and WFA to enforce approved narratives and suppress dissenting voices. GARM, adopted by the WEF, plays a crucial role in enforcing brand safety standards. However, the guidelines are vague and subjective, allowing those in control to selectively enforce them. NewsGuard, a trusted partner of GARM, rates news organizations based on their adherence to these standards, but biases exist in their ratings, favoring left-leaning outlets.

The Impact on Social Media and Independent Creators

The enforcement of brand safety standards extends to social media platforms, affecting both major news corporations and independent content creators. AI technology is being utilized to enforce these standards at scale. Advertisers like Proctor and Gamble consider some media outlets brand safe while others are not, shaping the monetization opportunities for content creators.

Influence on Culture and Monetization

Brand safety regulations play a significant role in shaping culture and determining which narratives are advanced. Fact checkers incentivize media outlets to comply with WEF GARM narratives in order to ensure monetization. The WEF, GARM, and WFA invest billions of dollars annually in news and content that aligns with their preferred narrative, further solidifying their influence.

Conclusion

The control exerted by global organizations like the WEF and WFA through frameworks such as GARM raises concerns about the suppression of alternative viewpoints and the influence on media outlets and independent content creators. The biases present in organizations like NewsGuard further highlight the need for transparency and accountability in the enforcement of brand safety standards. As consumers of news and content, it is essential to be aware of the forces at play and seek diverse perspectives to obtain a comprehensive understanding of the world around us.