The Jordan B. Peterson Podcast – 389. Snow White, Building an Empire, & Making Movies | Jeremy Boreing

Intro

In this episode of “The Jordan B. Peterson Podcast,” Jordan Peterson interviews Jeremy Boreing, the co-founder of Bentkey Kids, a new children’s entertainment platform. They discuss the motivation behind creating Bentkey Kids, the challenges they face in the industry, and the importance of providing children with content that aligns with traditional values.

Main Takeaways

Bentkey Kids Platform

• Bentkey Kids platform launched with 4 original shows and 18 licensed shows
• Bentkey aims to provide highly entertaining children’s content without pushing political agendas
• Bentkey was created in response to Disney’s “woke” agenda and commitment to diversity
• Bentkey is committed to spending $100 million over 3 years to challenge Disney’s agenda
• Bentkey’s content is carefully vetted to align with traditional values and appeal to viewers of Daily Wire and Jordan Peterson’s work

Separating Politics from Content

• The content itself is not intended to communicate politics, which is a subtle but important distinction
• Kids deserve a childhood and should not be used as social experiments to inculcate anti-value values
• Bentkey aims to provide content that maintains its separateness from what’s political, such as narrative and fairy tales
• Children should be provided with content that takes the values on which our civilization was built, wrapped them in a sense of imagination, wonder, and joy

The Power of Narrative and Culture

• Timeless fairy tales are halfway between the ultimately religious and the proximal and temporally bound
• Great stories bring God down to earth and escape the constraints of what’s immediate
• Snow White reimagined with an athletic and robust protagonist, Brett Cooper
• The Daily Wire founders have diverse religious backgrounds, but share kinship and fight for their culture
• American conservatism seeks to conserve the unique brand of American liberalism from the founding era

The Challenges of Creating Kids Content

• Evaluating content can be tricky when there’s a personal investment in its success
• Negotiations for partnership with the Daily Wire were a long and difficult process, but ultimately successful
• Working with the Daily Wire has been a surprise in terms of openness to creative exploration
• Feedback on the Bentkey programming for kids app has been positive, except for negative comments from a biased source on a Snow White story
• The team is striving to create content of the same quality as Disney, but they will make mistakes and learn from them

The Daily Wire and Cultural Impact

• Low interest in aesthetics is a predictor of classic conservatism
• People at the Daily Wire have a high level of interest in creative production
• The desolation of the area led to a void that could never be filled with enough entertainment
• Moving to California with stars in his eyes, the speaker realized he didn’t have what it takes to be a successful actor
• Pursuing his dreams led to discovering his talent in production and founding The Daily Wire

Summary

Bentkey Kids: Providing Traditional Values in Children’s Entertainment

Bentkey Kids is a new children’s entertainment platform that aims to provide highly entertaining content without pushing political agendas. In response to Disney’s “woke” agenda and commitment to diversity, Bentkey is committed to spending $100 million over 3 years to challenge Disney’s agenda. The content on Bentkey Kids is carefully vetted to align with traditional values and appeal to viewers of Daily Wire and Jordan Peterson’s work. The platform offers a variety of shows, including reimagined fairy tales like Snow White with an athletic and robust protagonist.

The Power of Narrative and Culture in Shaping Society

According to the Daily Wire founders, great stories bring God down to earth and escape the constraints of what’s immediate. They believe that providing children with content that takes the values on which our civilization was built, wrapped in a sense of imagination, wonder, and joy, is essential. American conservatism seeks to conserve the unique brand of American liberalism from the founding era. The Daily Wire and Bentkey Kids aim to create content that maintains its separateness from what’s political, focusing on narrative and fairy tales.

Challenges and Successes in Creating Kids Content

Creating children’s content comes with its own set of challenges. Evaluating content can be tricky when there’s a personal investment in its success. Negotiations for partnership with the Daily Wire were long and difficult, but ultimately successful. Working with the Daily Wire has been a surprise in terms of openness to creative exploration. Feedback on the Bentkey programming for kids app has been mostly positive, except for negative comments from a biased source on a Snow White story. The team acknowledges that they will make mistakes but are committed to learning from them and striving to create content of the same quality as Disney.

The Daily Wire: A Unique Blend of Creativity and Cultural Impact

The Daily Wire founders have a high level of interest in creative production and understand the importance of aesthetics. Growing up in a desolate area with limited access to entertainment led to a love for entertainment and eventually to the founding of The Daily Wire. The Daily Wire aims to provide content that appeals to a wide audience and transcends political beliefs. They believe in leading their audience towards truly entertaining and meaningful content, rather than pandering to their preferences. The Daily Wire faces challenges and pressure from various sources, but their mission and commitment to excellence drive them forward.

Conclusion

Bentkey Kids and The Daily Wire are working together to provide highly entertaining children’s content that aligns with traditional values and appeals to a wide audience. They aim to create content that maintains its separateness from what’s political, focusing on narrative and fairy tales. The power of storytelling and culture in shaping society is emphasized, and the challenges and successes of creating kids content are acknowledged. The Daily Wire’s unique blend of creativity and cultural impact drives them to continue pushing boundaries and providing meaningful content.