The Tim Ferris Show – #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

Intro

In this episode of “The Tim Ferris Show,” Tim Ferris interviews Jake Muise, the CEO of Maui Nui Venison. They discuss the relentless pursuit of innovation, quality, and meaning in the context of managing invasive deer populations and creating nutrient-dense food. Muise shares the unique methods and technologies developed by Maui Nui to rescue cows and control deer populations. They also delve into Hawaiian history, the impact of invasive species, and the importance of regenerative agriculture. Tune in to discover the fascinating world of Maui Nui Venison and its mission to achieve balance in ecosystems and food systems.

Main Takeaways

Revolutionizing Sleep with 8 Sleep’s Pod Cover

• 8 Sleep’s Pod Cover device helps optimize sleep temperature for better quality sleep

Empowering Entrepreneurs with Shopify

• Shopify is a platform that allows entrepreneurs to sell anything anywhere without coding or design experience
• Shopify has thousands of integrations and third-party apps to help entrepreneurs manage their businesses
• Shopify has grown from 10-15 employees to 7000+ and powers millions of entrepreneurs worldwide
• Shopify offers extensive resources and 24/7 support to help entrepreneurs succeed

Innovative Solutions for Invasive Deer Populations

• Jake Muise, CEO of Maui Nui Venison, is interviewed by Tim Ferriss on the Tim Ferriss Show
• Maui Nui Venison is a company that works to balance invasive access deer populations on the island of Maui, channeling that management into incredible nutrient dense food
• Maui Nui developed the first of its kind, live capture net system that with a helicopter, can pick up cows live and get them out of dangerous situations, such as during the 2018 lava flow on the East Rift Zone of the Big Island
• The team was contacted by federal and PETA officials to use the system to rescue cows trapped in a dangerous area affected by a volcanic eruption

Preserving Hawaiian Culture and Agriculture

• Pre-colonized Hawaii had a rich agricultural culture and became the most literate society in a matter of 50 years after western contact.
• Hawaiians were literal geniuses who were able to navigate the Pacific Ocean with extraordinary accuracy and settle places like New Zealand.
• The Kohala field systems were an ingenious agricultural system that used 273 different varieties of sweet potato and yielded 60% better than current sweet potato yields.

The Impact of Invasive Species

• Axis deer were introduced to Hawaii in 1868 as a gift to the ruler of the Hawaiian Islands and were moved to Molokai
• Denuded landscapes in watershed areas are operating at 50% of their previous capacity, impacting water capture and runoff.
• Runoff from denuded landscapes is smothering coral reefs and impacting near-shore fisheries.

The Journey of Maui Nui Venison

• Maui Nui Venison can be found at MauiNuiVenison.com and on all social media platforms
• The impact of Maui Nui Venison is driven by their family, ethos, and incredible team of people
• Maui Nui Venison is a company with a great impact, family ethos, and an incredible team of people.

Summary

Revolutionizing Sleep with 8 Sleep’s Pod Cover

8 Sleep’s Pod Cover is a device that optimizes sleep temperature for better quality sleep. By regulating temperature throughout the night based on biometrics, environment, and sleep stages, it helps individuals achieve optimal sleep conditions. With dual zone temperature control, partners can set their sides of the bed to different temperatures, catering to their individual preferences. The Pod Cover also tracks health and sleep metrics without the need for a wearable, providing valuable insights into sleep patterns and overall well-being.

Empowering Entrepreneurs with Shopify

Shopify is a powerful platform that empowers entrepreneurs to sell products and services online without the need for coding or design experience. With its user-friendly interface and extensive resources, entrepreneurs can easily set up their online stores and start selling to customers worldwide. Shopify offers thousands of integrations and third-party apps, allowing entrepreneurs to manage various aspects of their businesses, from inventory management to marketing. With 24/7 support and a thriving community, Shopify provides the necessary tools and support for entrepreneurs to succeed in the competitive e-commerce landscape.

Innovative Solutions for Invasive Deer Populations

Maui Nui Venison is at the forefront of innovation in managing invasive deer populations. They have developed a groundbreaking live capture net system that enables the safe and efficient rescue of cows from dangerous situations. This system, utilizing a cone-shaped net attached to a helicopter, was successfully used during the 2018 lava flow on the East Rift Zone of the Big Island to rescue cows trapped in the affected area. The team’s expertise and dedication to animal welfare have garnered recognition from federal and PETA officials, further highlighting the effectiveness of their innovative solutions.

Preserving Hawaiian Culture and Agriculture

Hawaii has a rich agricultural history and a deep connection to the land. Pre-colonized Hawaii was a highly advanced society with a thriving agricultural culture. Hawaiians demonstrated exceptional navigational skills, settling far-flung places like New Zealand. The Kohala field systems, an ingenious agricultural system utilizing multiple varieties of sweet potato, yielded impressive results. However, much of this cultural and agricultural knowledge remains untapped, with 98% of Hawaiian newspapers from that time untranslated. Exploring and preserving this untapped wealth of information can provide valuable insights into Hawaiian history and culture.

The Impact of Invasive Species

Invasive species, such as the Axis deer introduced to Hawaii, have had significant impacts on the ecosystem. Denuded landscapes in watershed areas have experienced a 50% reduction in their previous capacity, affecting water capture and runoff. The runoff from these denuded landscapes has detrimental effects on coral reefs and near-shore fisheries. Additionally, the overpopulation of Axis deer on Molokai has led to the loss of a precious food source for the local community, perpetuating a cycle of overpopulation and famine. Managing invasive species is crucial for preserving the delicate balance of ecosystems and ensuring food security.

The Journey of Maui Nui Venison

Maui Nui Venison is a company driven by its family ethos and a commitment to making a positive impact. Their mission to achieve balance in ecosystems and food systems is reflected in their innovative approaches to managing invasive deer populations and creating nutrient-dense food. Through their unique live capture net system and regenerative agriculture practices, Maui Nui Venison has garnered recognition for its groundbreaking work. The company’s success is attributed to its incredible team of people who share a passion for their mission and a dedication to excellence. Maui Nui Venison is not just a company; it is a movement towards a more sustainable and balanced future.

Conclusion

This episode of “The Tim Ferris Show” sheds light on the relentless pursuit of innovation, quality, and meaning in the context of managing invasive deer populations and creating nutrient-dense food. Jake Muise, CEO of Maui Nui Venison, shares the fascinating journey of the company and its commitment to achieving balance in ecosystems and food systems. From revolutionizing sleep with 8 Sleep’s Pod Cover to empowering entrepreneurs with Shopify, this episode offers valuable insights and inspiration for listeners. It emphasizes the importance of preserving cultural knowledge, managing invasive species, and embracing innovative solutions for a sustainable future.