We Got Drunk And Came Up With 8 Business Ideas | My First Million

Intro

In this episode of “My First Million,” the hosts get drunk and share their bad business ideas while enjoying some drinks. They discuss previous “drunk ideas,” as well as new concepts like “habit eyelid,” AI influencers, website accessibility lawsuits, the success of Stanley mugs, and more. The episode maintains a humorous and lighthearted tone throughout.

Main Takeaways

Drunk Ideas and Liquid Death Success

• The hosts share bad business ideas while drinking, a recurring theme in the podcast.
• Liquid Death, a water company, was once a “drunk idea” but is now successful and preparing to go public.

Introducing “Habit Eyelid”

• The hosts discuss a new idea called “habit eyelid,” a place where people can proactively level up their healthy habits by checking into an old school prison for 42 days.
• “Habit eyelid” is designed to force people into healthy habits by removing choices and reprogramming behaviors.
• The hosts compare it to silent retreats and transformational retreats that offer sensory deprivation and silent meditation.

The Rise of AI Influencers

• The hosts explore the concept of creating fake AI influencers, such as Karen Majority and Emily Pele Greeny.
• AI influencers blur the line between reality and AI, attracting attention from celebrities, politicians, and athletes.
• The potential for AI to create ultra-masculine male influencers and multiple variants of AI influencers is discussed.

The Impact of Website Accessibility Lawsuits

• Non-compliance with website accessibility can lead to costly settlements for businesses.
• Lawsuits targeting e-commerce sites and exploiting legal uncertainties pose financial burdens.
• Similar legal ambiguities exist for AI companies, creating opportunities for targeted settlements.

The Success Story of Stanley Mugs

• Stanley mugs, originally used by construction workers, gained popularity through a mommy blog and influencers.
• Adapting to market demands for new colors and designs led to a surge in sales.
• A viral video showcasing the mug’s durability and functionality further boosted its brand loyalty.

The Potential of “Better Than Google”

• The concept of a vertical Google where moms ask questions to other moms is explored.
• High-trust recommendations and discussions could make it a trillion-dollar idea.
• The comparison to privacy-focused search engine DuckDuckGo highlights its potential success.

Unconventional Business Strategies

• An entrepreneur’s success story emphasizes the value of personalization and analog methods.
• Physical newsletters, quarterly subscription services, and unique customer interactions stand out.

Exploring New Business Ideas

• Various business ideas are discussed, including healthy shots, Divorce Island, and Double or Nothing Coffee.
• The hosts humorously consider the potential success and challenges of these concepts.

Summary

Drunk Ideas and Liquid Death Success

Every year, the hosts of “My First Million” dedicate an episode to sharing bad business ideas while drinking. They reminisce about past “drunk ideas” that have turned into successful ventures, such as Liquid Death, a water company that is now preparing to go public.

Introducing “Habit Eyelid”

The hosts discuss a new idea called “habit eyelid,” which involves checking into an old school prison for 42 days to proactively level up healthy habits. By removing choices and reprogramming behaviors, “habit eyelid” aims to force people into maintaining healthy habits, similar to silent retreats and transformational retreats.

The Rise of AI Influencers

The hosts delve into the world of AI influencers, discussing the success of fake personas like Karen Majority and Emily Pele Greeny. These AI-generated influencers have amassed a significant following, blurring the line between reality and AI. The potential for creating ultra-masculine male influencers and multiple variants of AI influencers is also explored.

The Impact of Website Accessibility Lawsuits

Non-compliance with website accessibility requirements can result in costly settlements for businesses. The hosts highlight how e-commerce sites are often targeted by lawsuits exploiting legal uncertainties. They also discuss the potential for AI companies to face similar legal uncertainties and become targets for settlements.

The Success Story of Stanley Mugs

The hosts share the success story of Stanley mugs, originally used by construction workers. Through the influence of a mommy blog and social media influencers, the mugs gained popularity among a new market. Adapting to market demands for new colors and designs further fueled their sales, and a viral video showcasing their durability added to their brand loyalty.

The Potential of “Better Than Google”

The hosts explore the concept of a vertical Google where moms ask questions to other moms, providing high-trust recommendations and discussions. They compare this idea to the success of privacy-focused search engine DuckDuckGo, suggesting that a similar concept catering to moms could be a trillion-dollar idea.

Unconventional Business Strategies

An entrepreneur’s success story highlights the value of personalization and analog methods in business. The hosts discuss the importance of physical newsletters, quarterly subscription services, and unique customer interactions as ways to stand out from the competition and create memorable experiences.

Exploring New Business Ideas

The hosts brainstorm various business ideas, including healthy shots, Divorce Island, and Double or Nothing Coffee. They humorously consider the potential success and challenges of these concepts, discussing the bonding rituals associated with shots and the appeal of unique coffee shop experiences.

Conclusion

This episode of “My First Million” showcases the hosts’ creativity and humor as they discuss various business ideas, ranging from the unconventional to the potentially lucrative. From AI influencers to website accessibility lawsuits and Stanley mugs, the episode provides insights into the ever-evolving world of business and entrepreneurship.